Remember the relief you felt that day on the playground?
Some kid started talking about a TV show you’d actually seen. Suddenly you weren’t strangers. You knew what they were talking about, and you could join in.
There’s a principle here for writers. Readers like to think about things they already know about. It’s less work and more fun, and it helps the reader feel he already has something valuable to contribute.
Readers light up when you talk about things they already know. What topics do your readers relate to? Where is the crossover between what you love and what they love? Writers need to think about this. It’s part of being a good host. By choosing relatable topics and anecdotes we help the reader get past the inertia and get into the content.
I did a brainstorm for topics I have in common with many of my own readers. The exercise was valuable in itself, and I may end up using the results.
Here’s what I came up with:
Relatable Evergreen Topics:
How To Do Something
The Cosby Show
Relatable Founding Fathers:
Relatable Bible People:
Adam and Eve
John the Baptist